You may have heard about Avatar. James Cameron’s 3D juggernaut has reportedly topped $2b globally as of this weekend, and seems poised to dominate the box office for weeks to come. 3D showings are sold out days in advance in major cities, and there’s every reason to believe that the film has at least another month’s worth of box-office fuel in the tank.
But there are only so many 3D screens to go around. So what happens when Disney releases the 3D Alice in Wonderland on March 5? Which movie gets that very limited number of 3D screens?
The New York Times reports on the possible bottleneck faced by Fox and Disney. With at least 70% of Avatar’s revenue coming from 3D exhibition, Fox doesn’t want to lose a screen. But the IMAX chain has already promised most of its 179 domestic and 82 foreign 3D screens to Disney for Alice in Wonderland. If Alice doesn’t perform, Fox could get some of those back in a hurry. But if the interest in 3D ignited by Avatar turns into big money for Alice, will March 5 be the end of the line for Cameron’s film?